Mail Marketing Plus FAQ
Company history, family roles, the Bridgestone/Firestone work, the Valley acquisition, and why the domain exists again in 2026.
What was Mail Marketing Plus?
Mail Marketing Plus was a Steele family direct-marketing company based in Wichita, Kansas. Public sources describe it as a national direct-marketing company with a strong specialization in the tire and auto-service industry.
Who founded Mail Marketing Plus?
Jack Steele founded the business in 1977 and served as president.
Was the company originally called Mail Marketing Group?
According to Steele family records and first-hand recollection, the earlier business name was Mail Marketing Group and it later operated as Mail Marketing Plus. Surviving public memorial sources use the later Mail Marketing Plus name when summarizing the full history, so the exact name-change chronology will be documented from original company records as they are scanned.
What role did Virginia Steele have?
Virginia Steele worked alongside Jack beginning in 1977. Her published obituary describes the company as a family business that became a national direct-marketing company for almost 40 years.
What role did Eric Steele have?
Eric Steele worked in the company for nearly 25 years. His experience centered heavily on database management, targeting, segmentation, direct-response campaign execution, and production coordination.
Did other Steele family members work there?
Yes. Among them, a 2005 Kapaun Mt. Carmel publication publicly identifies Linda Steele Thom as working part-time for Mail Marketing Plus as Director of Business Development.
Did Mail Marketing Plus work with Bridgestone/Firestone?
Yes, historically. Jack Steele's obituary states that MMP produced direct-mail advertising at least once for all 1,700 Bridgestone/Firestone company-owned stores across the United States.
Does Bridgestone or Firestone currently endorse this site?
No. Historical references to Bridgestone, Firestone, and other companies do not imply current endorsement, affiliation, partnership, or agency status.
When did Mail Marketing Plus stop operating as the Steele family business?
Valley Offset Printing announced that it officially acquired Mail Marketing Plus effective January 2017.
Did Valley Offset Printing buy the company?
Valley Offset Printing publicly announced its acquisition of Mail Marketing Plus in January 2017 after more than 35 years in business.
Is Mail Marketing Plus being relaunched as an agency?
No. MailMarketingPlus.com was reacquired by Eric Steele in 2026 as a historical and provenance site, not as a relaunch of the old operating company.
Why preserve the old company online?
The archive documents the Steele family's direct-marketing history, preserves surviving evidence, gives context to Eric Steele's nearly 25 years of experience, and connects that lineage to his current work.
How does Mail Marketing Plus relate to DirectMail.ink?
DirectMail.ink is a current consulting-led direct-mail property connected to Eric Steele. Mail Marketing Plus is historical; DirectMail.ink is part of the modern continuation of the expertise.
How does Mail Marketing Plus relate to Data Mining Doctor?
Data Mining Doctor focuses on database analysis, segmentation, targeting, mapping, and customer intelligence—disciplines that grew naturally from Eric Steele's database work at Mail Marketing Plus.
How does Mail Marketing Plus relate to Mobile Marketing Plus?
Mobile Marketing Plus is a modern mobile/SMS and integrated direct-response property. Its name intentionally echoes the historical Mail Marketing Plus lineage while focusing on newer channels.
Where can I learn more about Eric Steele?
Eric's broader professional history, speaking, consulting, and current projects are at EricSteele.com.
Will original Mail Marketing Plus materials be added?
That is the plan. Eric Steele has surviving company files and intends to add selected scans, historical campaign material, documents, photographs, and other records as they are organized and verified.
Can former employees, clients, vendors, or industry contacts contribute history?
Yes. The archive is open to historically useful corrections, recollections, photographs, documents, or leads, subject to review before publication.
Is this site a current Valley Offset Printing website?
No. Valley Offset Printing is referenced because it publicly announced its 2017 acquisition of Mail Marketing Plus. This archive is maintained independently by Eric Steele.
Are client names on this site proof of a current business relationship?
No. Client and company names are used only to document historical relationships unless a current relationship is explicitly stated.